Stratford-Upon-Avon 01789 541 013 Coventry 02477 270104
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Web Design Warwickshire also cover many local towns and cities, including:
Our approach when designing a web site for a new client is based on simple, no-nonsense principles. We constantly track and monitor our websites to ensure they make your company money!
As we believe our work should be judged on performance and results, we follow ten certain web design principles when designing a website.
With over 85% of the searches in the UK going through GOOGLE alone, the traffic potential that the internet offers is massive. A dynamic looking website is crucial to make sure that when new customers are searching for the products or services you supply, they are quickly attracted to your site… as opposed to your competitors. This is why our expertise and knowledge is imperative to drive all new searches to YOUR website.
We always aim to not only meet, but exceed our clients’ high expectations to deliver a dynamic, functional and pleasing site to help build your brand and become your company’s 24 hour silent salesman.
The principles we follow are:
…starts with a detailed brief from a client. We need to know exactly what a client wishes to achieve with their new website. Then we are able to provide a design that will accomplish their aims. Guiding your potential client’s eye and therefore movements around your website. An example of this was for us to guide you here, by following the link from the home page. We gained your interest with the drop down box and retained your interest by mentioning our 11 design principles. You were curious, you wanted to see our web design principles and here you are! When a potential client arrives onto your newly developed web site, we will guide them around to places where they are more likely to make a buying decision or contact you.
A strange thing to say, maybe, but it is very true. A cluttered web site with too much text or images is tiresome to use. Always view your website as your 24 hour shop. You would not make a potential client’s journey around your store difficult and unclear. Ease of use is critical because your visitor can always hit that little ‘X’ in the top right hand corner and move on to another site. The most successful sites are easy to use, easy to navigate around, visually pleasing and most importantly, easy to make that decision to contact!
…is like a road map. When a potential client arrives at your website and they cannot see what they are looking for easily and precisely, they will often turn round and leave. All navigation on our web sites is clearly defined, logical and easy to follow.
…there are many things we take into consideration, how long it will take to build, is the coding future proof to allow for changes in Google’s search criteria, can all future amendments be made quickly and easily. All these considerations and more are critical to the success and longevity of the site to offer the most cost effective solution to our customers’ long term requirements.
…take up a large proportion of space and obviously forms the basis of most sites. We always ensure that a lot of thought and planning goes into choosing appropriate font styles, sizes and colours. The copywriting team will use their experience to draw out the most important features of your company to attract new business.
…is one of the keys to a successful web site. You must adhere to certain traditions or expectations that users of your website may have. For example: any underlined text in a different colour would normally be expected to be links. Once new customers’ have arrived at the site, we ensure that they stay there!
…is important for the same reasons as with books or magazines. All text in web sites need to be presented correctly and in a way that people are used to reading. Alignment makes a well designed web site more ordered, professional and easily digestible.
…should always be of a high quality and relevant. Good ones can be hard to find, which is why the quality of many sites on the web are so poor. Web Design Warwickshire has accumulated a massive image library to suit all business sectors, to offer high quality professional images to help project your business in the most dynamic way.
…ensures that everything matches and seems to belong there. Consistency covers many areas, for example, headings, font sizing, links, navigation etc. Everything should be easy to recognise to make navigation smooth simple and natural.
We recognise that, especially these days, we all want to get the best possible services and value for money from our suppliers. Here at Web Design Warwickshire, we work closely with our client’s to exceed their expectations by providing the most effective solutions to achieve great success on the internet whilst working to pre agreed budgets.
