Search Engine Optimisation

Search engine optimisation….. common sense or a black art?

Actually, when you think about it logically and let’s face it, this is what Google are all about… logic…. If you have good (or great) domain authority and a fabulous information library with wonderful keyword density within your website could you go wrong? Of course you could, bit unlikely but you could and relevancy and most of all persistence seems to be the key

Search engine optimisation requires a long term approach, it could be months before your site attains that top 5 position for the most competitive keywords in your business sector, so why bother you ask….

There is an alternative and more profitable approach to this, study your websites traffic statistics carefully, look for long tailed keyword phrases that more often turn into sales, cross referencing these phrases against useful nationwide traffic indicator sites “to find the ones with the most overall traffic and then build your campaign towards these phrases.

These long tailed keywords have proven to have much better conversion rates than the highly prized but hugely generic headline phrases. Consider…. The client searching for

“rayban aviator black sunglasses”

Is more likely to purchase the item when directed straight to it than the person searching for “sunglasses”

At Web Design Warwickshire we offer a tailor made campaign for every client, a full website analysis is carried out looking at a large array of differing but critical criteria, for example

1. traffic sources
2. html coding and structure
3. website flow
4. metadata
5. on page content
6. link profile
7. competitor analysis
8. monthly website reporting

Keyword content is vital however this doesn’t mean that inbound links are less so. It is important to show how popular your website is. Good relevant and natural link building campaigns are essential to the good health of your website.

Search engine optimisation doesn’t happen overnight, it takes time and persistence, regular updating and good management of the website but when you get it right you will gleam prospects like never before.

Contact Web Design Warwickshire today for some helpful friendly advise.

This entry was posted on Thursday, June 4th, 2009 at 3:00 pm and is filed under Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.