What is Search Engine Optimisation (SEO)?

Facts:

1. Google is the most visited web-site in the UK, used 91 million times each day!
2. Google, MSN, Yahoo! and Ask are responsible for 96% of UK searches.
3. 95.7% of mobile phone searches in the UK go through GOOGLE.
4. 72% of search engine users will choose a result from the ‘natural’ listings.

All you need to know about SEO

Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a web site from search engines via ‘natural’ (’organic’ or ‘algorithmic’) search results.

Typically, the earlier a site appears in the search results list, the more visitors the site will receive. Not only will the volume increase, but more importantly the quality of enquires will be higher. Effective search engine optimisation (SEO) will target different kinds of search keywords, including, locally or geographically based keyword searches i.e. ‘web designers Warwick’ or ’search engine optimization Coventry’.

Our SEO Strategy

As part of our internet marketing strategy for your website, Web Design Warwickshire will offer all potential client’s a free test campaign performed on Google. This enables us to show you accurate and relevant information on how many people have searched for your specific products or services in the areas that you operate. Please contact us to arrange this facility to provide you with an exact breakdown of the increased potential to your business via search engine optimisation (SEO).

SEO constantly considers how search engines work, evolve and what people search for. Optimising a website primarily involves editing its content and XHTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Our SEO service is broken down in to two areas:

1. On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each page tells the search engines what is most relevant.
2. Off-site search engine optimization - this involves getting your site known and established on the internet in the shortest possible time, so search engines have a reason to believe your site is the most relevant and worthy to appear on page 1.

On-site Search Engine Optimisation

On-site search engine optimisation can come in two stages, the first stage being initial search engine optimisation. The aim of this is to design each page of your web site in such a way that the page tells the search engines exactly what it is all about through the use of semantic HTML. We also ensure the correct level of keyword density and proximity.

The second stage of on-site search engine optimisation involves reviewing what people are actually searching for to find your products and services and to push your site into other associated markets that are relevant and appropriate. Realistically, you can only optimise a page so much for multiple keywords/phrases without making the page read like a shopping list, our copywriters will always ensure a perfect balance of good copy and keywords.

Off-site Search Engine Optimization

Off-site search engine optimisation is another main focus for all good SEO companies. If you combine strong off-site optimisation with on-site optimisation the results will be far more successful. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can combine with Web Design Warwickshire’s methods to really maximise and exploit your website’s full potential.

Whatever your current position is, from NO website to a poor performing site that is not ranking highly on search engines, we would be happy to be given the opportunity to show you what we can do!