1. The more visitors and leads the better.
The reason you are re-designing your website is to have a positive impact upon your business. It is not because you are bored with the website design or because your mate down the pub has said it would look better in a different shade of blue. So in order to make it a beneficial proposition worthy of you spending your time on we need to focus upon the results you wish to achieve. More visitors, more sales leads and more clients finding and been attracted to your company from the web. Every decision you make should be focused upon improving those targets. Keeping this in mind, you need to spend time finding out about what the things are that will improve your web design marketing results.

2. Avoid the lovely web design pitfalls.
I have seen many times, a modern website redesign that actually negatively impacts the results from a previously old designed website. Your existing website design may have many of the correct assets that your potential clients look for and you have built up over many years. A redesigned web design may lose these assets because many so called web design companies get the idea of what you are trying to achieve wrong. They are web design experts NOT Internet marketing experts. We here at Web Design Warwickshire however are firstly internet marketing experts and secondly web designers. We believe this is a critical quality to offer our clients as we focus on the delivery of sales enquiry.
The web design assets we concentrate help your potential clients find your website. Then help turn the directed hits into sales leads and new clients. You need to find out what those assets are (unique content, great keywords that your web site rank well for, relevant inbound links) Many of the best and unique assets we use in the web design process are not listed here for competition reasons. You have to become a client of Web Design Warwickshire to get them incorporated into your next web design redesign.

3. Invest your time and money on your website content.
Do not spend too much effort building an original design. Why not? Because there are over a billion pages in the world wide web so what are the chances of it being original and unique? The design should be good, but that does not mean unique and expensive. It is unique or interesting content that attracts people and converts them into being your new client. Not unique web design.

4. Create a plan to build website content constantly.
As a rule of thumb the more content equals more visitors and the faster your business on the web will grow. Google likes websites that have constantly updating content This process helps with traffic, response and rankings. Web Design Warwickshire employ many effective tactics in this area. Contact us to explain further

5. Try Conversion Experiments.
The key to maximising your website conversion rate (visits verses contacts) is to have the ability to change a few key parts of your website. For example the websites landing pages. Then you must have the ability to monitor your conversion rate accurately. By having these abilities you are able to make changes often and monitor how well they work. Over time you will have the optimum site.

6. Include Web Design, ……, ….., and ……. …. landing pages, SEO.
Any website built today must include these basics. They are not expensive, and they work. They are great ways to get your site name out onto the web, attract new customers and convert a larger proportion of your target customers into contacting you. As well as moving you up the Google rankings.
As a direct result of some of our less than imaginative competition in Coventry reading our tips and using the information they find to their own ends. Some of the more unique and interesting content has been removed. Please contact Web Design Warwickshire to learn further..

7. Have U.S.P’s
Unique selling points can be shown to potential clients to prove you are the company to do business with. For example if you can show in the content of your website you can provide something they need but no one else offers. They are more likely to contact you.

8. To Recap.
Your business website is your online salesman. He can work 24 hours a day. Make sure you give him the tools to succeed. You will then get measurable business results. Leave the work of art to the art galleries and Master craftsmen. Your lively hood and your companies’ success may depend upon it.

Thanks. Simon R.
Web Design Warwickshire

Actually, when you think about it logically and let’s face it, this is what Google are all about… logic…. If you have good (or great) domain authority and a fabulous information library with wonderful keyword density within your website could you go wrong? Of course you could, bit unlikely but you could and relevancy and most of all persistence seems to be the key

Search engine optimisation requires a long term approach, it could be months before your site attains that top 5 position for the most competitive keywords in your business sector, so why bother you ask….

There is an alternative and more profitable approach to this, study your websites traffic statistics carefully, look for long tailed keyword phrases that more often turn into sales, cross referencing these phrases against useful nationwide traffic indicator sites “to find the ones with the most overall traffic and then build your campaign towards these phrases.

These long tailed keywords have proven to have much better conversion rates than the highly prized but hugely generic headline phrases. Consider…. The client searching for

“rayban aviator black sunglasses”

Is more likely to purchase the item when directed straight to it than the person searching for “sunglasses”

At Web Design Warwickshire we offer a tailor made campaign for every client, a full website analysis is carried out looking at a large array of differing but critical criteria, for example

1. traffic sources
2. html coding and structure
3. website flow
4. metadata
5. on page content
6. link profile
7. competitor analysis
8. monthly website reporting

Keyword content is vital however this doesn’t mean that inbound links are less so. It is important to show how popular your website is. Good relevant and natural link building campaigns are essential to the good health of your website.

Search engine optimisation doesn’t happen overnight, it takes time and persistence, regular updating and good management of the website but when you get it right you will gleam prospects like never before.

Contact Web Design Warwickshire today for some helpful friendly advise.

Web Design Warwickshire have learned over the years how to design a website that not only looks great but MORE importantly a website design that generates revenue for our clients. If you feel what we say below, gives you the confidence in our ability to design you next website, then please contact Web Design Warwickshire.

SETTING THE SCENE.

Behind every computer screen lives a person. Remember them? We do.

It is critical not to see your website as a simple company Brochure. Instead see your website as an interactive sales tool. I am a person behind a screen and so are you.

Web Design Warwickshire does not produce frustrating complex websites that just confuse people. At the beginning of any website search, most people start on the same page. Google’s search page. We start with entering our chosen keywords. The Google results page comes up and our hopes are high and our enthusiasm grows. We hone in with our cursor and plunge into the selected search result.
Then often we have the Oooops. The not what I was expecting result.

We had such hopes for this website. It looked relevant. It had all the right keywords and the correct description .But then our high hopes were dashed, they turned to confusion and frustration all within a few quick dead end clicks of the mouse.

So what do we, Web Design Warwickshire do differently to the legions of other website designers out there, who seem to get it so fundamentally wrong? Read on.

THE USER

The only way a website is able succeed, is if it effectively serves the person who has chosen to visit it. A website must always provide a fruitful, rewarding and frustration free visit. A visit that rewards the user with the information that they require as quickly, completely and easily as possible. This is the trick. But how do Web Design Warwickshire Do this?

We give the user the ability to navigate easily to each individual piece of information that they may require in just a few clicks. We put no obstacles, annoyances or diversions in their way. All our clients’ sites continually hone the visitor towards their core message.

THE CLIENT

If you become a client of Web Design Warwickshire we realise you will know your business far better than we will. You will understand what your customer requires.

Our job is to listen to you the client, ask the correct questions to extract the correct information. This will build into a comprehensive web design brief that will enable the building of a complete results deliverable web site. A site that will provide you with real business development, growth and rewards.

THE DESIGN

Keeping the design clean and simple is paramount Web users have short attention spans due mainly to the massive choice they have on the World Wide Web. If your beautifully designed website does not immediately show you potential customer what they want, they will move on frustrated, probably to your competition. Simplicity is king.

Provide your visitor with simple choices that are relevant and logical to their needs; make room for a combination of logical layout and interesting information. Distractions on the site need to be avoided or only used in the correct place.
A home page that takes time to load is giving the visitor a doorway to leave. A website needs to be simple to understand and navigate around. It needs to be easy to understand and above all informative and able to satisfy relevant searchers requirements.

For example we are Web Design Warwickshire, we design websites in Warwickshire and the information you are reading now, provides you with the information that we are able to design productive websites effectively.

CONTENT

Most people do not read beyond a few bullet points or a paragraph, simply scanning for interesting content. Recent research suggests that on average the Average user only reads approximately twenty eight percent of text on a web page. People scan to the main points and then move on. Content must be clear, concise, logical and to the point.

AND FINALY

Your next website must make it as easy as possible for its visitors to use it effectively. Your next website must focus on getting its message across clearly and most importantly, a website that will definitely deliver you the growth, revenue and prestige required in today’s competitive markets.

Just putting a website on the World Wide Web will never produce what you want and, most importantly probably what you need for your business to achieve its aims.

If what you have read here seems logical and gives you confidence then please contact us here at Web Design Warwickshire.

Here is a clean and flexible template from cssgirl: cssgirl.com

Which CSS layouts work best for you?
Thanks Web Design Warwickshire

In this css roundup: blueprint css, a look at font sizing options, some rarely used css properties, and tips for understanding modern css layouts.

1. Blueprint

   blueprintcss.org

   Blueprint is a CSS framework, which aims to cut down on your development time. It gives you a solid foundation to build your project on top of, with an easy-to-use grid, sensible typography, useful plugins, and even a stylesheet for printing.

2. px - em - % - pt - keyword

   css-tricks.com

   When it comes to setting the size of type in CSS, you have lots of options. You can apply a “keyword”, like p { font-size: small; } or a numerical value. When using a value, you need to declare a unit of measure which itself has four options. Which is best? It depends of course.

3. 15 CSS Properties You Probably Never Use (but perhaps should)

   seomoz.org

   Clip, visibility, text-shadow, content, quotes, counter-reset and counter-increment, marks, page-break-before and page-break-after, orphans and widows, font-size-adjust, font-stretch, font-variant, caption-side, table-layout, empty-cells

4. 6 Keys to Understanding Modern CSS-based Layouts

   snook.ca

   Much of CSS is pretty straightforward and, I suspect, quite easy for most people to grasp. There’s font styles, margin, padding, color and what not. But there’s a wall that people will run into… that point where a number of key elements need to come together to create a solid CSS-based layout that is consistent cross-browser. These are the six things that will help people get over the hump.